Rolex DatejustvsKUOE Royal Smith 90-006

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Rolex Datejust

Ref. 278278·MSRP $39,400

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KUOE Royal Smith 90-006

Ref. rs90006c-sv-iv-it·MSRP $795

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Buy from KUOE Used on eBay

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Measurements

Catalog photos are all shot at the same flattering size. These aren't: every case below shares one millimeter scale.

Datejust

Royal Smith 90-006

Diameter

Across the case, crown excluded.

31mm

35mm

Lug-to-Lug

The number that decides fit.

n/a

42mm

Thickness

How it sits under a cuff.

n/a

10.4mm

Water Resistance

Rated in meters.

100m

Power Reserve

How long it runs off the wrist.

55h

highest

42h

MSRP

Sticker price, new.

$39,400

$795

lowest

Movement

What drives the hands.

2236

Miyota 9039

Spec

Datejust

Royal Smith 90-006

Case

7 specs

Diameter

31mm

35mm

Thickness

n/a

10.4mm

Lug-to-Lug

n/a

42mm

Lug Width

n/a

18mm

Material

18 kt yellow gold

Stainless Steel

Finish

White Rolesor - combination of Oystersteel and white gold

n/a

Caseback

Monobloc middle case, screw-down case back and winding crown

n/a

Crystal & Dial

5 specs

Crystal Shape

Flat

Dome

AR Coating

n/a

Yes

Dial Color

Light Green

Ivory

Indices

Index

n/a

Lume

Chromalight

Super-LumiNova

Movement

7 specs

Caliber

2236

Miyota 9039

Beat Rate

28,800 vph

0 vph

Power Reserve

55h

42h

Jewels

Hacking

Yes

Hand-winding

Yes

Complications

Date

None

Pricing

1 specs

MSRP

$39,400

$795

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Reviews

Synthesized for each watch independently from owner discussions, enthusiast forums, written reviews, and video reviewers.

Rolex Datejust

Owners widely praise the Rolex Datejust for its versatile style, robust elegance, and configurability, making it suitable for any occasion. The Jubilee bracelet is frequently cited for its exceptional comfort and dynamic appearance, especially with sunburst dials. Some owners find the fluted bezel too flashy, preferring a smooth bezel for a classier look, and note that polished surfaces can scratch easily. The Rolex Datejust is not considered an investment piece, as it typically depreciates. On balance, owners and reviewers rate the Rolex Datejust highly for its seamless versatility and robust build, making it a timeless classic.

Reddit·7

Time + Tide·2

Hodinkee

KUOE Royal Smith 90-006

Owners widely praise the KUOE ROYAL SMITH 90-006 for its visual appeal and sapphire crystal with AR coating. One owner reports the watch keeps time at approximately +5 seconds per day on the wrist. Some question its value given the Miyota 9039 movement. Overall, owners rate the KUOE ROYAL SMITH 90-006 highly for its aesthetic design and sapphire crystal.

From video reviewers

The watch's unique blend of modern and retro elements is a notable strength, with a textured ivory waffle dial and Breguet numerals giving it the look of a vintage watch from the 1950s and 1960s. A potential drawback is the ~$770 USD price point, which is significant for a microbrand. Reviewers disagree on the movement's accuracy, with one reviewer noting it is noisy and another describing it as a "Japanese-manufactured high beat premium automatic movement".

WatchUSeek