Rolex Four Seasons Daytona Collection
Four unique Rolex Oyster Perpetual Cosmograph Daytonas, known as the "Four Seasons" collection, were auctioned by Phillips in London, raising a combined $49.4 million (£37.3 million GBP). The sale, which benefited the Federer Foundation and Re:wild, featured watches crafted from precious metals with natural stone dials and gem-setting, representing Spring, Summer, Autumn, and Winter.
- Combined sale total: $49.4M (£37.3M GBP)
- Winter Daytona sold for $13.2M (£10M GBP)
- Autumn Daytona sold for $13.5M (£10.2M GBP)
- Spring Daytona sold for $9M (£6.8M GBP)
- Summer Daytona sold for $13.65M (£10.3M GBP)
- Limited edition: 1 of each colour
- Sold at a Phillips charity auction on September 28, 2026
The 'Spring' Daytona is in white gold with a chrysoprase dial and lepidolite counters, 'Summer' is in Everose gold with a turquoise dial and ruby counters, 'Winter' is in platinum with a blue opal dial and lapis lazuli counters, and 'Autumn' is in yellow gold
The auction was Rolex's first charity auction, with proceeds supporting the Federer Foundation and Re:wild, aligned with Rolex's Perpetual Planet Initiative.
The combined result of £37.3 million is equivalent to CHF41.2 million, approximately US$49.5 million, setting a record for a single consignment to a charity auction.
The four Daytonas share the same movement, Cal. 4131, and are distinguished by their unique combinations of precious metals and stones.
The 'Summer' Daytona led the auction results at £10.3 million, followed by 'Autumn' at £10.2 million, 'Winter' at £10 million, and 'Spring' at £6.8 million.