Four unique Rolex Oyster Perpetual Cosmograph Daytonas, themed around the seasons, were auctioned by Phillips in London, collectively fetching $49.4 million. Proceeds from the sale benefit the Federer Foundation and Re:wild, aligning with Rolex's Perpetual Planet Initiative. The auction set a record for a single consignment to a charity watch auction.
- Total sale price: $49.4 million (£37.3 million GBP)
- Winter Daytona sold for $13.2 million (£10 million GBP)
- Autumn Daytona sold for $13.5 million (£10.2 million GBP)
- Spring Daytona sold for $9 million (£6.8 million GBP)
- Summer Daytona sold for $13.65 million (£10.3 million GBP)
- Proceeds benefit the Federer Foundation and Re:wild
- 40 mm case diameter
- 12.20 mm thickness
The 'Spring' Daytona features a white gold case, chrysoprase dial, and lepidolite counters, with purple sapphires and diamonds.
The 'Summer' Daytona is crafted in Everose gold with a turquoise dial, ruby counters, pink sapphires, and diamonds.
The 'Winter' Daytona is made of platinum, featuring a blue opal dial, lapis lazuli counters, diamonds, and a gradient blue-to-fuchsia sapphire bezel.
The 'Autumn' Daytona is in yellow gold, with a mookaite dial, chrysoprase counters, green tourmalines, and diamonds.
The four watches are distinguished by unique combinations of precious metals, natural stone dials, and gem-setting.
The sale was conducted by Aurel Bacs at Phillips in London.
Phillips waived all buyer's premiums, with all proceeds going to the designated charities.
The 'Summer' Daytona, with its Everose gold case, turquoise dial, ruby counters, and pink sapphire bezel, achieved the highest price.