Selten

Hong Kong · Est. 2017
Microbrand
Quick facts

Selten is a microbrand based in Hong Kong, founded in 2017. lug2lug currently lists 7 watches from Selten across collections including 00.00, Flare, Jui Bauhinia.

Hong Kong microbrand founded by Leonardo Tsai, whose family has dial-manufacturing ties; the name is German for "rare." Focuses on high-craft dials such as meteorite, stone and enamel at accessible prices, with the M1 Moonphase among its signature pieces.

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Watches in DB
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Price Range
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Avg Retention
Hong Kong
Origin
Retail stock
5 of 7in stock

Too few readings on this page for a percentage.

In stock5Sold out2No reading0

7 watches in this catalog, read from each watch’s own product page or catalog feed. Last checked Sep 12, 2026, 03:22 UTC.

Organize:
7 watchesacross 7 collections·Series:00.00FlareJui BauhiniaM1SalvageSpiralYum Cha (飲茶) - WH&C x Selten