lug2lug
BrowseCompareNewsCommunityMy Watches
BrowseCompareNewsCommunityMy Watches
Theme
Popular microbrands:Christopher Ward·Baltic·anOrdain·Atelier Wen·Boldr·Bremont·Dan Henry·DOXABrowse all →
Best, by the specs:Diver under $2,000·Dress under $5,000·Chronograph under $5,000·Best sport watches·GMT under $5,000·Field under $500·Pilot under $2,000·Casual under $1,000All rankings →
Glossary:Lug-to-Lug·Water Resistance·Chronograph·GMT·Automatic·LumeBrowse all →
Tools:Collection tracker·Watch size chart·Wrist-fit calculator·Selling calculator·What should I buy?·Market index·iPhone app
Lug2Letter
Watches worth knowing about, weekly.
Curated discoveries, founder spotlights, and the occasional deep-dive.
Get the app
Download on theApp StoreGET IT ONGoogle Play
TermsPrivacyDelete accountCopyrightDisclosuresContactContribute

Independent reference site · not affiliated with any brand · contains affiliate links

© 2026 Lug2Lug LLC · Prices are estimates and not offers

Loading watch
Home/Browse/Rolex/Datejust
SpecStudio
Rolex Datejust
Click to inspect
Rolex · Datejust

Rolex Datejust

Ref. 278240 · Dress

$7,700Stock unknown

111 matched eBay listings

Case

Diameter
31mm
Material
Oystersteel
Finish
White Rolesor - combination of Oystersteel and white gold
Water resistance
100m
Caseback
Monobloc middle case, screw-down case back and winding crown

Crystal & dial

Crystal
Sapphire
Shape
Flat
Dial colour
Light Green
Indices
Index
Lume
Chromalight

Movement

Caliber
2236
Type
Automatic
Beat rate
28,800 vph
Power reserve
55h
Jewels
31
Hacking
Yes
Hand-winding
Yes
Complications
Date

Design language

Case shape
round
Dial style
matte
Bezel
fluted
Bracelet
lug-attached
Hands
baton

AI-detected from the product image

Datejust collection · 4 watches

Datejust
Datejust31mm
Datejust
Datejust31mm
Datejust
Datejust31mm

18 colorways

Size
Alternatives

Market

Retail$7,700

The forum market

See what sellers are asking.

Active listings15Across watch forums
Closed · 30d4Asking-price history

Browse forum listings and their asking prices. Market+ adds medians with their sample sizes and the weekly trend.

Retail stock & market context

Rolex on the secondhand market

Not enough to call it

-7.4% to +9.2% · 40 matched watches

Dress watches as a group: +11.0% · 211 matched watches

Year-by-year readings →

Similar watches

Rolex Datejust

Rolex

Datejust

31mm · Automatic$9,350

Tissot Ballade

Tissot

Ballade

30mm · Automatic$1,100

TAG Heuer Carrera Date

TAG Heuer

Carrera Date

36mm · Automatic$3,700

Rolex Lady-Datejust

Rolex

Lady-Datejust

28mm · Automatic$9,150

Charlie Paris Watches SULLY - Doré

Charlie Paris Watches

SULLY - Doré

30mm · Automatic$295

TAG Heuer Link

TAG Heuer

Link

32mm · Quartz$2,500

View all alternatives

Community

“

The Rolex Datejust is widely praised for its aesthetic variety, robust elegance, and versatility, making it suitable for daily wear in various settings. Owners consistently highlight the exceptional comfort of the Jubilee bracelet, with some preferring its "pizzazz" over the sportier Oyster bracelet. The 36mm size is frequently noted for its tasteful proportions, though opinions on dial colors and bezel styles, such as fluted or domed, vary among enthusiasts. Some configurations, particularly those with fluted bezels and Jubilee bracelets in specific dial colors, are considered highly sought-after, though wait times can be significant. The Rolex Datejust is not considered a good investment, as it typically depreciates upon purchase. Overall, owners and reviewers rate the Rolex Datejust highly for its versatile style and comfortable wearability, representing a foundational piece of the brand's legacy.

Synthesized from 10 sources
Reddit·7↗
Time + Tide·2↗
Hodinkee↗
Open the discussion

On video

On real wrists · 3

Related

Ask the communityStart a discussion about the Datejust: get takes from other collectors.Ask →

Discussion